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Services

Create a New Brand
/ Redefine Your Brand to Make it Relevant

Relevant brands capture your identity in an elegant stroke of simplicity, and entice your audience to befriend you. Relevant brands stand out in a world that is over-saturated with visual messages. They are a laser beam that informs and excites your audience with immediacy and power.

We take a systems approach to branding, marrying a distinct image to a core message pinpointing your value. Our system translates your brand into the variety of media relevant to your audience: identity package, web presence, email campaigns, direct mail, advertising, collateral and publications. We provide brand standards and templates to ensure your brand is consistently used in-house and by your vendors.

Review a selection of the brands we've created 

Our Branding Process

  • Groundwork: Often branding is done in the process of developing a marketing plan. For branding outside of a formal marketing plan, we conduct a focused internal and external assessment to arrive at a distinct positioning for the business. The positioning then informs our process of brand creation.
  • Concepts: We first present a round of core message and several brand concepts.
  • Refinements: Based on your feedback, we narrow the concepts and make refinements. All the while, working toward a distinct and memorable identity that will serve you today and over time.
  • Delivery: Once you have approved the concept, we finalize the image, create a document of brand standards, and electronic files of the identity and fonts in various formats. We design your corporate package (letterhead & envelop, business card, electronic letterhead) and prepare files for your printer.
  • Applications: We provide design concepts for application across the media relevant to your audience. We also work with your vendors to ensure your branding is correctly applied to name badges, clothing, equipment, customer giveaways and facility signage.