Marketing is relevant when it engages people you want to reach and motivates them to become loyal customers.
Engage: vb. To draw into; involve in dialog. To attract and hold attention.
Engaging people means starting and perpetuating a dialog about what’s relevant in their lives. When the conversation is relevant, there is an opening for them to become your customers. Keep the dialog relevant over time, and you build customer loyalty. Loyal customers inspire their network of family and friends to dialog with you.
We develop marketing plans that engage people in your target market, motivate them to become customers and inspire them to become loyal. We analyze the value you offer, strategize the relevant way to message your value, and identify the most effective media for dialog. We support new businesses in their blast off to market, and help businesses with history hone their offering and message for the digital age.
We can support you in developing an in-house marketing department and provide oversight management to that department. We can help recruit and train personnel, or groom current staff to take on marketing activities identified in the marketing plan.